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The Founders


Guapo Baah, a visionary entrepreneur whose journey embodies the essence of Guapo Essentials, hails from the culturally rich lands of Ghana. Raised in a family of business magnates and instilled with a relentless drive to innovate, Guapo’s upbringing was steeped in tradition and the entrepreneurial spirit. Drawing inspiration from his Ghanaian heritage, he embarked on a quest to rediscover the secrets of organic beard care, fueled by a desire to reconnect with his roots and honor ancestral traditions.

Guapo’s story is not just one of resilience and determination; it’s a narrative of service and empowerment. A true professional with a myriad of talents, Guapo is committed to not only delivering exceptional beard care products but also to uplifting and inspiring others. He believes in the transformative power of confidence, in the ability of a well-groomed look to elevate one’s self-esteem and unlock the ultimate version of oneself.

Guapo is more than just an entrepreneur; he is a purveyor of confidence, a champion of heritage, and an advocate for self-expression. With every bottle of our products, we invite you to join us on a journey to embrace your heritage, unleash your potential, and step into the world with the confidence of a true Guapo.


Roy, the dynamic Co-CEO of Guapo Essentials, shares a lifelong friendship and a passion for empowering individuals alongside Guapo. Leveraging his extensive business background, Roy brings strategic thinking to Guapo Essentials’ mission of promoting self-care and confidence. Fueled by a desire for personal growth and brand building, Roy has channeled his expertise into building a thriving company alongside Guapo.

Together, they are committed to empowering people to embrace their best selves, both personally and professionally. At Guapo Essentials, Roy’s leadership and vision continue to inspire positive change and elevate the standards of self-care in the men’s grooming industry.